Eurosport announces it has signed a three-year agreement to broadcast the UEFA Champions League in Singapore from the 2015/2016 season.
Porto’s Jackson Martinez (L) and Bayern Munich’s Thiago Alcantara vie for the ball during the UEFA Champions League second-leg quarter-final football match in Munich, southern Germany.
SINGAPORE: Eurosport announced in a media release on Thursday (Apr 23) that it has secured exclusive media rights for the UEFA Champions League in Singapore.
The channel, which is part of StarHub TV’s Sports Group package, has an agreement with the European governing body of football for three years from the 2015/2016 season.
Eurosport has rights to all 350 matches per season – and will broadcast one ‘live’ match on Tuesdays and Wednesdays each. All additional matches will be made available to viewers online through OTT.
Singtel has had broadcast rights for the Champions League from 2009 till this latest season. A spokesperson for Singtel revealed that the pay TV provider had put in a joint bid with StarHub for broadcast rights, but it was unsuccessful.
“Our priority when acquiring content is not to overbid and drive prices up for the customer,” the spokesperson said.
As for whether Singtel TV would be carrying the Champions League from 2016 to 2018, Singtel said: “As you recall, our last Champions League rights deal was announced the day before the first match. We are still several months away from the start of the season, so anything can happen.”
Eurosport CEO Peter Hutton described having the Champions League on Eurosport in Singapore as a “game changer” for their presence in Asia. “Eurosport already boasts an improved line-up in Asia Pacific with both US Open tennis and the Tour de France. With the addition of mid-week live premier football in Singapore, we will ensure Eurosport becomes even stronger across the region,” he said.
“Today’s announcement guarantees football fans a world-class tournament on a dedicated sports channel. The UEFA Champions League is the absolute pinnacle of European club football. It doesn’t get better than this.”