Facebook announced a partnership with the National Center for Missing & Exploited Children (NCMEC) to bring Amber Alerts to social media news feeds.
The new program was designed to help optimize search efforts and will work by geographically pinpointing which of Facebook’s 185 million US users are in the corresponding search area.
Depending on the needs of law enforcement, Facebook plans to target people in specific cites and neighborhoods. The selected users will receive two alerts in their feeds that will encourage them to spread the word.
