Sony Pictures moves to release ‘The Interview’ in about-face

General Manager Delaney looks up at the marquee sign after the announcement that the Plaza Theatre would be showing the movie "The Interview" in Atlanta

Sony Pictures will allow “The Interview” to play in some U.S. theatres on Christmas Day, reversing its decision to pull the film, after coming under criticism from President Barack Obama and others for caving into pressure from North Korea.

The White House praised Sony’s about-face, which the studio said would result in “a limited theatrical release” of the film, which stars Seth Rogen and James Franco and is about a fictional plot to assassinate North Korea leader Kim Jong Un.

“The decision made by Sony and participating theatres allows people to make their own choices about the film, and we welcome that outcome,” presidential spokesman Eric Schultz said in a statement.

Obama on Friday had called Sony’s decision to pull the $44 million movie a mistake, suggesting it could set a precedent in which “some dictator some place can start imposing censorship here in the United States.”

Congressional Republicans and Democrats, as well as Hollywood luminaries such as George Clooney, had also assailed the cancelled release, with some accusing the studio of self-censorship. Some in Congress called for screenings on Capitol Hill or at the White House.

Franco and Rogen, who also co-directed the film, broke their silence after Sony made the announcement.

“The people have spoken! Freedom has prevailed!” Rogen said, while Franco added, “VICTORY!!!!!!! The PEOPLE and THE PRESIDENT have spoken!!!”

Sony Pictures Entertainment Chief Executive Michael Lynton said the studio was looking for more options to screen the film, which major U.S. theatre chains pulled because of threats from hackers who warned of a September 11, 2001 style of attack.

Lynton said in Tuesday’s statement: “We have never given up on releasing The Interview and we’re excited our movie will be in a number of theatres on Christmas Day.” He said Sony was trying to secure other platforms and more theatres “so that this movie reaches the largest possible audience.”

The first sign Sony was having second thoughts about pulling the film came in a tweet from Tim League, founder of the Texas-based Alamo Drafthouse Cinema chain, saying it planned to show the movie. Tickets sold out for many of the screenings within minutes of their being offered online.

A theatre in Atlanta, the Plaza Atlanta, also said on social media that it will also show the movie.

It remained unclear how many theatres would be allowed to screen the film and if major movie chains would reverse course and join the group of authorized exhibitors.

Legal experts said theatre owners, not Sony, would bear the brunt of legal liability in the event of violence at the shows.

In one case that has similar themes, victims of the 2012 mass shooting at a movie theatre in Aurora, Colorado brought a case against the theatre owner, Cinemark USA. In August, the judge overseeing the case refused to dismiss the lawsuit and allowed it to move forward.

Even so, Eugene Volokh, a professor at the University of California, Los Angeles School of Law, said movie theatres would have “a pretty strong defence” in such a case because, although there is a general threat concerning “The Interview,” it is not specific or foreseeable.

Greg Laemmle, the president of Los Angeles cinema chain Laemmle Theatres, said it would screen ‘The Interview’ at one venue on Dec. 31 – albeit with extra security precautions – and that Sony told the chain of a plan to have the movie play on video-on-demand (VOD) beginning on Dec. 25. Sony has not confirmed the VOD plan, which has also been reported elsewhere.

As of yet, however, no major U.S. cable or satellite operator has plans to offer the film to their subscribers even though legal experts said they would be unlikely to face liability in the case that a VOD showing led to some new hacking incident.


A national security official said U.S. authorities did not rate the threats by hackers against theatregoers as credible and that he was unaware of any plans by U.S. agencies to issue warnings of possible attacks on exhibitors screening the film.

North Korea experienced Internet problems at the weekend and a complete outage of nearly nine hours before links were largely restored on Tuesday; U.S. officials said Washington was not involved.

Links were restored at 0146 GMT on Tuesday, but two brief outages occurred later in the day, said U.S.-based Dyn Research, a company that monitors Internet infrastructure.

Matthew Prince, CEO of U.S.-based CloudFlare, which protects websites from web-based attacks, said the fact that North Korea’s Internet was back up “is pretty good evidence that the outage wasn’t caused by a state-sponsored attack; otherwise it’d likely still be down for the count.”

South Korea, which remains technically at war with North Korea, said meanwhile it could not rule out involvement by its neighbour in a cyberattack on its nuclear power plant operator involving non-critical data.

North Korea has denied it was behind the cyberattack on Sony and has vowed to hit back against any U.S. retaliation, threatening the White House and the Pentagon.

Some of the internal emails leaked by the hackers who attacked Sony suggest it is considering a sale of its Sony/ATV Music Publishing unit, the Wall Street Journal reported.