Microsoft gains in the Tablet market whereas iPads lose

Microsoft: IDC is not too optimistic about how the market for the tablet computers will be in the coming years. The Global market for tablet computers is expected to witness a mild growth in 2015 as when compared to the market two years ago, which was red-hot for the same.

As per IDC, tablet sales growth is expected to be just 2.1 percent in 2015. However, in 2014, 4.4 percent growth was witnessed in the tablet sales whereas more than 50 percent growth was seen in 2013.

Microsoft gains in the Tablet market whereas iPads lose

Tablets were of high demand two years ago. But, the tablet market is now slowly being replaced by the large-screen smartphones or “phablets” as well as slimmed-down laptop computers.

IDC told it expects “low but positive growth” for the market, with increased focus in the business sector and some gains for Microsoft Windows in the tablet market.


“Despite the growing popularity of phablets, there still remains a portion of the market that wants to use a larger device so they can tailor their experience to the appropriate screen size,” said IDC analyst Jitesh Ubrani.

“Meanwhile, an increasing number of vendors behind small tablets are reducing prices and adopting features like voice calling to entice consumers to purchase their products over competing phablets, making the dynamics of phablets vs voice-capable tablets an interesting one to watch.”

As per IDC, the Google Android system is being expected to retain around 67% of the market in 2015 and its share is expected to fall a bit to 62.9% by 2019.

Also, Apple’s iOS platform used on the iPad is expected to see a slight market erosion. However, it is also expected to account for around one of every four tablets by 2019.

Amidst all these speculations, Microsoft Windows is likely see its share jump from 5.1% in 2014 to 14.1% in 2019, as per IDC.

“Microsoft is doing a lot of good things right now and we believe the launch of Windows 10 later this year will not only have a significant impact on Microsoft’s share of the market, but on the industry as a whole,” said Jean Philippe Bouchard, IDC’s head of tablet research.

“There is an appetite for a platform that can provide a productivity experience that remains consistent across multiple form factors and device types, and we believe Microsoft is well positioned to capture some of that demand.”